The Power of Email Marketing
Are you using email marketing yet? If not, why? Seriously, why?
You’re already stuck playing hide-and-seek with the algorithm. Might as well build something that can’t ghost you because Elon Musk changed his mind about ‘free speech’ again.
Email lets you actually talk to your audience instead of just posting into the void and hoping someone notices. You get to show up in their inbox, a place they still check daily, even if it is just to unsubscribe from things they inadvertently signed up for at 2am during a burst of pure, unbridled optimism.
FYI | Email can also make you money. Yeh, we figured you might sit up and listen to that.
Social media can’t sit with you
Your email list? That’s yours. Legally. Emotionally. Strategically.
Instagram? Facebook? TikTok? You’re basically squatting on their digital property. And your squatter’s rights are limited. They can kick you out whenever they feel like it, because you broke a rule, got hacked, or simply because their hamster wheel of a server coughed and died one day.
If the only place you’re talking to your people is social media, you’re one bad password day away from shouting into the abyss. Again.
Also, let’s be real: the algorithm isn’t your friend. It’s a petty tyrant that shows your posts to approximately 0.0002% of your followers unless you cough up cold hard cash for ads. And even then, good luck with that.
Meanwhile, your emails? No algorithm. No boosted posts. No existential crisis every time your reach drops by 76% for who knows why.
Email is slightly less soul-crushing than social media
Take that for the win.
Email marketing is like a slow cooker. You’re not making viral moments; you’re marinating relationships.
You send stuff. They open it. Sometimes. You remind them you exist. Eventually, they might even buy something.
You can use it for all kinds of stuff:
- “We’re still here” emails | Basically saying: Hey. We still exist. That is all.
- “Wanna buy this?” emails | Not in a forceful, twist your arm way. More gently waving a product in front of your face. Tantalisingly.
- “That thing you bought” emails | Checking in to make sure it works, didn’t explode or disappoint you.
- “We’re back” emails | Usually containing a weird mix of guilt, bribery and nostalgia, like when your elusive friend suddenly replies to your message six months later.
The secret is | Don’t treat email like a one-night stand. It’s a long-term, slow-burn strategy. It’s about building trust and loyalty, not bread-crumbing and love-bombing inboxes with 20%-off codes until they file a restraining order.
Educate. Entertain. Exist quietly in their inbox until one day, they think, “Hey, I do need that weird thing they sell after all.”
Final Pep Talk. Just send the email.
Let’s be real. If you’re not already using email marketing, you’re basically wandering around the digital wasteland without a backpack, snacks or any idea where you’re going.
Email won’t save your business overnight. It won’t make you ‘go viral’. (Do you really want to?)
But it will build something solid, something yours, in a world that keeps moving the goalposts every time you blink.
So, send the emails.
Strategic-ishly.
Reluctantly.
Barely.
(Just like everything else.)
