How to pitch to the press without losing the will to live
A blunt, burnout-proof guide to pitching to the press: what to write, who to pitch, and how to get media coverage that actually works.
Email Marketing – the necessary evil you’re probably ignoring
Email marketing might not be sexy, but it’s yours. Here’s why showing up in someone’s inbox beats battling the algorithm (and how to do it without being annoying).
Become a “Thought Leader” because that’s a thing now. Apparently.
Thought leadership isn’t just for TED talk types. It’s a practical strategic-ish way to build trust, credibility and income, without selling your soul to the algo gods.