Because free exposure always costs something.
A blunt, burnout-proof guide to pitching to the press: what to write, who to pitch, and how to get media coverage that actually works.
Because nothing says “trust us” like made-up praise from imaginary strangers.
Disclaimer: These reviews are fictional. We made them up because you haven’t left any yet. But if you want to say something equally dramatic, we won’t say no.
testimonials = proof that someone, somewhere bought the thing and didn't regret it. allegedly.
Get strategic-ish, supportive and surprisingly useful content (sometimes). No BS. No algorithm worship. Just marketing for us mere mortals, plus the occasional reminder that you’re not alone in hating this.
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If you’ve seen us on social, used one of our strategies or bought some merch and didn’t hate it, tell us. We’ll turn it into a testimonial. Maybe even a sticker. Definitely not a Facebook ad.